Why Collective Runway Shows Are Redefining Fashion Week
Written By Jaqueline Lunkes
In today’s fast-moving fashion world, collaboration is transforming the runway. It’s no longer just about the solo designer—it’s about creative communities growing stronger together.
For independent brands, collective Fashion Week shows are a smart way to boost visibility, lower costs, and increase impact.
A Legacy of Unity
New York Fashion Week embraced collaboration in 1993 when the CFDA launched “7th on Sixth,” uniting major designers in tents at Bryant Park. This centralized format made it easier for press and buyers to discover talent.
Later rebranded as Mercedes Benz Fashion Week, the model continued to prove the power of shared space and visibility.
The Reality of Independent Production
Producing your own show is no small task. It involves:
Finding a venue
Casting models
Hiring hair, makeup, lighting, and staging teams
Managing press, fittings, rehearsals, guest lists, and catering
It’s a huge effort—and costly.
The Power of Collective Shows
In a group show, designers share production costs and benefit from a professional team that handles the logistics. This allows each brand to focus on what matters most: the collection, creative vision, and message.
Visibility That Matters
Being part of a collective show offers more than just logistics. Designers gain:
Greater press reach
Complete, editorial-ready styled looks
Increased chances of being featured in top fashion publications
For example, when clothing designers collaborate with accessory brands (shoes, bags, jewelry, eyewear), everyone benefits from cohesive runway looks and stronger media coverage.
One accessories brand even tripled its press mentions after being styled with a Parisian designer during NYFW.
Shared Audiences, Shared Success
When independent designers share a runway, they also share:
Buyer and press attention
Photographer content
Social media buzz
A sustainable label may attract new buyers simply by following a trending ready-to-wear brand.
Building a Fashion Community
Backstage becomes more than prep space—it’s a creative hub. Designers exchange ideas, collaborate, and build lasting relationships.
Flying Solo: A Leading Collective
That’s why more designers are joining collaborative shows like Flying Solo, which produces shows in New York, Paris, Milan, and Miami.
Flying Solo offers:
High-impact, professionally run showcases
Shared production resources
Elevated styling
Extended press and networking opportunities
Collaboration Is the Future
In today’s fashion landscape, collaboration isn’t a trend—it’s a strategy. For brands looking to grow, gain visibility, and be taken seriously, joining a collaborative Fashion Week show could be the smartest move yet.