Your own pop-up in the heart of SoHo.
Host your own trunk show, pop-up, or in-store event in a fully set-up 5,000 sq ft retail space — and put your collection in front of shoppers, buyers, stylists, and press. No lease, no build-out, no store of your own required.
Takes about 2 minutes. We follow up with available dates and next steps.
A lower-risk way to launch, sell, and test your collection in the real world.
Launch without the overhead
Debut a new drop in a fully merchandised space — no lease, no build-out, no long-term commitment.
Sell direct & test demand
Put your pieces in front of real shoppers and see what resonates before you scale — and keep every insight.
Meet who moves brands
Buyers, stylists, editors, and press pass through this room — a harder door to open on your own.
A trunk show, an activation, or a full month. We build the format around your goal.
Not sure which one fits? Tell us what you want to get out of it in the form below, and we'll put together an option built around your brand.
A ready-to-sell retail floor on one of SoHo's best corners.
Racks, displays, and fixtures are already in place. You arrive with your collection and open your doors — no setup crew, no rented furniture, no wasted time.
From application to opening day, in three steps.
Tell us about your brand
Share your brand and the dates you're eyeing. It takes about two minutes — no deck required.
We review, then follow up
Our team reviews every application and follows up with the dates that are open and what a booking looks like.
Move in and open the doors
Install same-day, then meet shoppers, buyers, and press — and walk away with real feedback, new contacts, and momentum.
Brands that opened their doors here.
"Two boutique buyers found us that weekend — one became a standing wholesale account. That one connection paid for the whole event."
Founder · Contemporary Womenswear
"We sold through more than half the collection in three days and finally learned which pieces our customer actually buys, not just likes."
Designer · Fine Jewelry
"I showed up with a rolling rack and opened that afternoon. Being in SoHo with real foot traffic and press walking in isn't something I could set up on my own."
Creative Director · Menswear
Put your collection in front of the right room.
Our team reads every application. If it's a fit, we'll follow up with open dates and next steps.