Podcast: Community Build Fashion - Monzlapur
In the bustling streets of London, while immersed in the world of biochemistry, I found myself captivated by the vibrant fashion scene around me. It was a calling I couldn't ignore, leading me to pivot from science to the art of design. This journey has been nothing short of a thrilling roller coaster, filled with risks and rewards.
Moving to New York was a pivotal moment. It was here that I found my tribe, a community of creatives who inspired and supported me. The city became a canvas for my brand, Monzlapur, which I envisioned as an ongoing rendezvous - a celebration of creativity and connection.
The early days were experimental. I started with occasion wear, crafting dresses that spoke to the social spirit of New York. As I evolved, so did my designs, embracing the urban lifestyle with collections that included shirts and pants. Flying Solo provided a platform to connect directly with customers, allowing me to refine my craft based on their feedback.
One of the most transformative moments was when a stylist showcased my tulle skirt on a male model. It was a revelation that led Monzlapur to embrace gender fluidity, a core tenet of the brand today. This shift opened new avenues for creativity, allowing me to design pieces that transcend traditional gender norms.
Reflecting on the business side, I've learned the importance of balancing creativity with commercial viability. It's crucial to identify what resonates with customers and build on that foundation. While wholesale accounts seemed like the ultimate goal, I've realized the value of direct customer engagement, both in-store and online.
As I look to the future, my focus is on expanding Monzlapur's online presence, creating an interactive shopping experience that mirrors the personal connections made in physical spaces. It's about translating the energy and excitement of our pop-ups into the digital realm, ensuring that every piece tells a story and sparks conversation.
This journey has been a testament to the power of passion and perseverance. As Monzlapur celebrates its 10th anniversary, I am filled with gratitude for the experiences and people who have shaped this path. Here's to the next chapter, filled with creativity, collaboration, and endless possibilities.