Podcast: Velenci –Experiential Retail Strategy
Hello, I'm Rahul Jaggi, the founder of Velenci. Recently, I had the pleasure of discussing my journey on the Flying Solo Podcast with Elizabeth Solomeina. Here, I want to share the story of how Velenci came to be, the challenges we faced, and the vision that drives us forward.
As a glasses wearer, I often struggled to find eyewear that was both stylish and affordable. The market seemed polarized between high-cost designer frames and lower-quality alternatives. This gap inspired me to create Velenci—a brand that offers premium, fashion-forward eyewear without the hefty price tag. Drawing inspiration from the vibrant designs of Milan and Paris, Velenci aims to bring European elegance to a broader audience.
Launching Velenci was no easy feat. From sourcing top-tier materials to navigating complex production processes, each step was a learning experience. We faced numerous challenges, but each one taught us invaluable lessons that helped shape our brand and refine our offerings.
At Velenci, our customers are at the core of our mission. We strive to make eyewear not just a necessity but a delightful experience. By including prescription lenses in our pricing, we simplify the buying process and ensure that our customers receive exceptional value. This commitment to customer satisfaction has been a cornerstone of our success.
One of the key challenges has been balancing our creative vision with market needs. While we draw inspiration from bold European designs, we also adapt to the more conservative preferences of the American market. This adaptability has been crucial in helping us grow and succeed.
The journey of building Velenci has been one of innovation, perseverance, and passion. For anyone looking to start their own venture, my advice is simple: take the leap and trust the process. I hope my story inspires others to pursue their dreams and create something meaningful.